Strategy

22 articles

Project selection, business design, positioning, and long-term planning.

Perspective
Why 'Just Get a Website' Always Fails
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Why 'Just Get a Website' Always Fails

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ISVDFor Clients
Why Strategy Design Costs Money
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Why Strategy Design Costs Money

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Setting Website Objectives: 'Looking Cool' Is Not a Goal
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Setting Website Objectives: 'Looking Cool' Is Not a Goal

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ISVDFor Clients
Website Renewal Process: Analysis, Problem Definition, Design
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Website Renewal Process: Analysis, Problem Definition, Design

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ISVDBoth
What Is Strategy Design? A Visual Guide to Pre-Design Work
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What Is Strategy Design? A Visual Guide to Pre-Design Work

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Requirements Definition: From Hearing to Specification
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Requirements Definition: From Hearing to Specification

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Technology Selection Guide — WordPress vs Next.js vs No-Code
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Technology Selection Guide — WordPress vs Next.js vs No-Code

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Designing User Tests — Validate Before You Build
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Designing User Tests — Validate Before You Build

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Persona Design — Who Are You Building For?
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Persona Design — Who Are You Building For?

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Project Budget Planning: Working Backwards from Goals
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Project Budget Planning: Working Backwards from Goals

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Reading RFPs to Win: Key Points for Proposals
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Reading RFPs to Win: Key Points for Proposals

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ISVDFor Freelancers
Information Architecture (IA) — Sitemaps and Wireframes
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Information Architecture (IA) — Sitemaps and Wireframes

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ISVDBoth
KPI Design: Decide What to Measure First
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KPI Design: Decide What to Measure First

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The MVP Mindset: Escaping the Feature-Stuffing Trap
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The MVP Mindset: Escaping the Feature-Stuffing Trap

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ISVDBoth
What Is a Design System — The Difference from a Style Guide
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What Is a Design System — The Difference from a Style Guide

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Functional vs Non-functional Requirements — The Overlooked Latter
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Functional vs Non-functional Requirements — The Overlooked Latter

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How to Write an RFP: Good Orders Start with Good RFPs
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How to Write an RFP: Good Orders Start with Good RFPs

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Essential Competitive Analysis Frameworks — Mapping Your Market Position and Building Strategy
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Essential Competitive Analysis Frameworks — Mapping Your Market Position and Building Strategy

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Content Strategy — What to Share, With Whom, and Where
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Content Strategy — What to Share, With Whom, and Where

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How to Create a Customer Journey Map — A Practical Guide to Customer Experience Design
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How to Create a Customer Journey Map — A Practical Guide to Customer Experience Design

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Branding Basics — CI, VI, and Tone & Manner
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Branding Basics — CI, VI, and Tone & Manner

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How to Properly Communicate Reference Sites — Articulating What You Like
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How to Properly Communicate Reference Sites — Articulating What You Like

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ISVDFor Clients