Torihiki TechōWhy 'Just Get a Website' Always Fails
The structural factors that lead to failure in website development without clear objectives, and the specific requirement definition procedures that clients should prepare in advance
For Clients
Strategy
22 articlesPricing, workload design, specialization, and business model selection for sustainable practice.
For:
Why Strategy Design Costs Money
The structural reasons why strategy design requires payment and practical guidelines for avoiding free consultation traps while making appropriate investment decisions
For Clients
Setting Website Objectives: 'Looking Cool' Is Not a Goal
The common trait among clients who fail in website development is unclear objective setting. Specific objective-setting methods and alignment techniques with development agencies
For Clients
Website Renewal Process: Analysis, Problem Definition, Design
Common causes of renewal project failures and the 3 steps to success. Practical procedures from current situation analysis to problem definition and design
Both
What Is Strategy Design? A Visual Guide to Pre-Design Work
The essence and practical procedures of strategy design conducted before starting design in web development. A systematic explanation of requirements definition and strategic phase management from the client's perspective
For Clients
Requirements Definition: From Hearing to Specification
To prevent requirements definition failures, this guide explains the practical processes for both contractors and clients from hearing through specification document creation
Both
Technology Selection Guide — WordPress vs Next.js vs No-Code
A practical framework for choosing the right technology stack for web projects. Covers WordPress, Next.js, and no-code tools — their strengths, trade-offs, and selection criteria — from both the freelancer/contractor and client perspective.
Both
Designing User Tests — Validate Before You Build
A practical guide to conducting user tests at the prototype stage to validate design direction early. Covers planning, execution, analysis, and iteration for UX testing in real project workflows.
Both
Persona Design — Who Are You Building For?
Failure patterns from building without defining who the user is, and how to create personas that actually function in practice
Both
Project Budget Planning: Working Backwards from Goals
A guide to setting appropriate production budgets through goal-oriented reverse calculation, with real examples of common pitfalls that clients fall into when setting budgets
For Clients
Reading RFPs to Win: Key Points for Proposals
Practical methods for accurately interpreting RFPs and creating winning proposals. Comprehensive coverage of key points for improving contract win rates
For Contractors
Information Architecture (IA) — Sitemaps and Wireframes
A comprehensive guide to information architecture (IA), from foundational concepts to the practical creation of sitemaps and wireframes. A systematic explanation of the design process that clients and directors should share in web development.
Both
KPI Design: Decide What to Measure First
The essential guide to KPI design before commissioning a website build or renewal. Starting development without deciding what to measure leaves you unable to judge success after launch. A practical KPI setup process from the client's perspective.
For Clients
The MVP Mindset: Escaping the Feature-Stuffing Trap
Understand what a Minimum Viable Product truly means, and learn the practical steps to narrow scope and validate market assumptions before building everything in.
Both
What Is a Design System — The Difference from a Style Guide
Clarifying the essential differences between design systems and style guides. This article helps both creators and clients avoid confusion and provides practical criteria for deciding whether to implement a design system.
Both
Functional vs Non-functional Requirements — The Overlooked Latter
Why non-functional requirements get overlooked in requirements definition, and practical approaches for both clients and contractors to agree on performance, security, availability, and more
Both
How to Write an RFP: Good Orders Start with Good RFPs
A comprehensive guide for clients on creating effective RFPs (Request for Proposals). Learn proven techniques to prevent project failures, attract quality contractors, and establish successful outsourcing partnerships through clear requirements and realistic conditions.
For Clients
Essential Competitive Analysis Frameworks — Mapping Your Market Position and Building Strategy
A practical guide to SWOT, 3C, Porter's Five Forces, and PEST analysis for web development professionals and business managers looking to inform strategic decisions
Both
Content Strategy — What to Share, With Whom, and Where
A systematic guide to content strategy fundamentals. From clarifying your publishing purpose to defining your target audience, selecting channels, and designing KPIs — a practical framework for freelancers, contractors, and clients.
Both
How to Create a Customer Journey Map — A Practical Guide to Customer Experience Design
A practical guide to creating customer journey maps. Covers template structure, step-by-step procedures from persona definition to completion, common pitfalls and how to avoid them — for intermediate practitioners
Both
Branding Basics — CI, VI, and Tone & Manner
A systematic guide to the foundational branding concepts of CI, VI, and Tone & Manner, their differences, and how to apply them in practice. An essential read for both freelancers and clients involved in any kind of brand design or creative production.
Both
How to Properly Communicate Reference Sites — Articulating What You Like
A practical guide on how to properly communicate reference sites and make effective requests to designers from a business perspective
For Clients
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